The importance of a successful local SEO can never be underestimated by any business/organization, large or small alike. Local businesses are sometimes overwhelmed by search engine optimization; this is because they feel that SEO is a marketing activity that can only be dominated by large companies with big budgets. However, SEO is a marketing activity that local businesses can also capitalize on in order to increase their prospects. It is the aim of this article to give you the best SEO tips that will help your business move to the front page of the local search rankings and dominate it.
It is very crucial to research your keywords. You can use the keyword planner tool by Google and get to know the number of times a keyword is searched per month. You should also see the similar phrases. Make sure that when your keyword is used, Google is showing local business results. Choose a keyword that is relevant to your business and make sure that the keyword has enough search volume. If the keyword has only been searched a few number of times in a month, then it is not a good keyword to go after. Therefore, use a keyword that people are using.
Keep things consistent
Always maintain consistent information about your business. Share the name, address and phone number in the same style using the same exact information always. Your websites, social media, maps, and directories should bear the same information. Consistency reinforces your brand in the online world. Your search is strengthened by the consistency of the name, address, and phone number you post on your sites.
When you claim your listings, you spread your business throughout the web with stronger numbers. Your name, address, and phone number should be listed on local directories so that it can help search engines and clients find you easily and quickly. Start by updating your business in all the best local directories and then move to the industry-specific directories.
Invest in content
Having the right keyword will boost your rankings alright but without content, the rankings won’t create any impact on your business. The content you post will always bring an audience. It also strengthens your businesses online image. Regular posting of content to the site about your business while at the same time incorporating your keywords, will always reinforce the strength of your keyword.
Using the right keywords and having the right content will help take your business to the first page of the search engines. However, the goal is to always secure your rankings. Ask for shares and follows from your prospects. Never ignore any review from the visitors to your site. Pay special attention to the negative reviews because they are bound to happen and address them as soon as possible
Using the above tips will help your business secure and maintain its place on the first page of Google. It is important to note here that you need to engage your clients in order to maintain them and bring new ones to your business. Remember to use the above tips in order to dominate your local SEO rankings.
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Published by Mark Beasley on July 29, 2015 ★ Featured
As many of you surely know, SEO means Search Engine Optimization. In other words, this is an internet marketing technique that helps your site become more visible in the online environment, optimizing it for an easier finding.
The truth is that many people build their sites without having the slightest knowledge about many aspects. One has to take into consideration different facts before building the site, and one of these is the target audience. As you can’t target everyone at once, you will need to have an analysis to know exactly what your audience is made of and what the prefferences of the people are.
The SEO will only help you even more, by increasing the visibility of your site, allowing your target audience to find it easier.
Here is what SEO is about.
What do you do when you land on a page? You read a few lines and you can decide in less than 15 seconds if the site is worth staying there or not. The same can be said about any other user – people decide very fast if something is worth their attention. Because of this, what you add to your site as content should be of interest and full of valuable information. You can not afford to lose your customers and your visitors because you didn’t have the right content to show them.
The right content is the content that does more than just catch their eyes – it makes them recommend you to other users, share your links and like your social media profile. The right content makes you wanted.
When you insert links in your content, this creates credibility, meaning that your content is relevant, informative and people can trust it. It is very easy, as whenever you link to someone’s web site, your visibility also increases. Apart from this, in time this could lead to other web sites linking to you, adding a link to your web site in their own content.
However, don’t simply assume that any link is enough. When you choose your links, make sure that they are related to the content that you have and they are also related to the key word that you use. This means that you can’t link a word like “fruits” to a website that has content about cars and engines. Both of them have to be relevant.
The Smoothness of the Website
You have to have a website that is error-free. The end user will get bored very soon and leave if your site isn’t fully uploaded in 5 seconds. Apart from this, every section of the site should work in the same way – clear images, clear text and working links. Don’t forget about those, because once people notice that your links lead nowhere, they won’t come back very soon.
Apart from this, make sure that your website is hosted on a good server, that doesn’t create problem. However, if anything happens, you should be able to contact the hosting provider for solving the issue.
Last but not least, the keywords are used constantly in SEO. The keywords represent those words or phrases that people are using when they are browsing with a search engine. For example, if they want to know about the benefits of smoothies made of fruits, they will write “smoothies benefits”. The search engine will give them a list of plenty results. The site with the most relevant content and with the highest visibility will be on top of the list.
That was a short explanation, but the truth is that with the right keywords in the right content you can increase your ranking in the results provided by the search engine, leading you even to a number 1 position.
That is just a part of what SEO means, but a good web developer will help you with all the questions that you can arise regarding this subject.